This logo was developed for saveBALLONA.com, a nonprofit organization dedicated to saving the endangered wetlands in Southern California. The logo reflects the theme of saving the wetlands with elements that symbolize water, marsh vegetation and sky. The "Ballona" type progressively fades symbolizing the disappearing ecosystem of the land.

The logo, by itself, scales well from a small 1 inch high mark for a letterhead to larger silk-screened images for T-shirts and vertically hanging silk-screened banners to be used during benefit concerts.

Artist/Art Direction: Jennifer Chaffee

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